Hospiria
Technology & Services · SaaS platform
The SaaS platform and expert services layer for teams who want to run more in-house, with our support behind them.
Visit Hospiria →UnderTheDoormat Group
Unlock the full performance of your portfolio
UnderTheDoormat Group helps institutional owners drive incremental NOI for their portfolios through flexible, professionally managed rentals. With solutions across every part of the value chain.
Our partners
Trusted by leading property owners and operators
The performance story
Portfolios that work harder
A professionally managed portfolio, distributed across the right channels, consistently outperforms one that is not. Here’s a closer look at what we delivered for one of our Canary Wharf partners.
21-35%
More net income delivered vs. comparable long-let across one managed portfolio.
40+
Distribution channels reached, from OTAs to the corporate GDS.
4.74/5
Composite review score across one fully managed portfolio.
82-100%
Occupancy achieved in one managed portfolio year-round, including through traditionally quiet months like November and January.
How we work with you
One connected group, supporting every part of the value chain
UnderTheDoormat Group brings together specialist capabilities across fully managed operations, technology, distribution, and guest experience, giving institutional property owners a single partner that adapts to the scale, ambition, and operational needs of their portfolio. Built on over 15 years of experience in the short-term and flexible rental market, our specialist brands deliver each part of that solution.
TrustedStays
Corporate Demand · GDS distribution
Counter-seasonal, high-value demand through channels most operators can’t reach alone.
Visit TrustedStays →Veeve
Consumer · Premium city rentals
Specialists in short-term private home rentals in vibrant cities, guest-facing delivery for the top end of the market.
Visit Veeve →Our recent awards
Recognised across property, hospitality and technology
2021
Top 200 Female-Powered Business
Innovation in Accommodation
2022
Scale Up Disruptor of the Year
Advocate of the Year Award
2023
Short-Term Rental 250
2024
Technology Fast 500™ EMEA
2025
Technology Fast 50 UK
Our mission
To be the world's leading accommodation brand, and to help every property fulfil its potential, every day.
UnderTheDoormat Group offers a solution in every part of the value chain between the property and guest, whether it is one home or an entire portfolio.
Every stay is vetted, insured and ring-fenced from your long-term residents, so flexible rental adds value without adding risk.
Work with us →A solution in every part of the value chain
Your asset
Property owners and operators bring residential assets to the Group.
Veeve
Fully managed service
Proven end-to-end operations across London and Paris, delivering premium short-term rentals with the guest service and asset care institutional owners expect.
Hospiria
Proprietary SaaS platform, 15+ years
One intelligent platform connecting pricing, distribution and operations to drive consistent portfolio performance.
TrustedStays
Counter-seasonal corporate demand
Access corporate travel demand through accredited GDS channels, unlocking counter-seasonal revenue beyond traditional leasing.
Your asset
Property owners and operators bring residential assets to the Group.
Veeve
Fully managed service
Proven end-to-end operations across London and Paris, delivering premium short-term rentals with the guest service institutional owners expect.
Hospiria
Proprietary SaaS platform, 15+ years
One intelligent platform connecting pricing, distribution and operations to drive consistent portfolio performance.
TrustedStays
Counter-seasonal corporate demand
Access corporate travel demand through accredited GDS channels, unlocking counter-seasonal revenue beyond traditional leasing.
Where do you fit?
Built for owners, operators and investors
Whatever your relationship to the property, there is a route into the group
designed around you.
Owners
Build to Rent
Convert lease-up periods, seasonal turnover and regulatory-driven vacancy into managed revenue, protecting your residents, your brand, and your returns.
For owners →Operators
Property Agents
Plug into our platform, corporate channels and the GDS to scale your managed portfolio without rebuilding the stack.
For operators →Investors
Investment
Back a group operating at the convergence of property, hospitality and technology across the whole value chain.
For investors →Insights
Thinking from across the group
Insight from a team that operates across property management, technology and distribution every day, covering the market shifts, regulatory changes and emerging opportunities that matter most to owners and operators.
Renters’ Rights Bill
The challenge: summer voids in student-heavy Build-to-Rent
The Renters’ Rights Act reshapes student-heavy BTR from May 2026. How operators can cut summer voids with short lets and resident hosting.
Read more →Flexible Rentals
Airbnb-friendly apartments and the path forward for BTR operators
The Build-to-Rent sector has evolved quickly, with alternative income streams and new tenant offerings reshaping the market. We compare the models.
Read more →About Us
Reflecting on a decade of UnderTheDoormat
Ten years have gone by since Merilee founded UnderTheDoormat in 2014, and what a ten years it has been.
Read more →
Let's unlock value in your portfolio
Talk to our team about how we can put your property portfolio to work across the full value chain.
Get in touch →